Today Google has announced country specific homepage for its YouTube service in Pakistan, Nepal and Sri Lanka. The users’s in Pakistan will be seeing the site in Urdu , which is the national language and lingua franca of Pakistan, and an official language of six states of India. Now Pakistani users can have more tailored version of YouTube with local content.
Gautam Anand, Director of Operations and Content, YouTube Asia Pacific revealed this news in an official blog post, he wrote that:
Starting today, if you’re in Nepal, Pakistan or Sri Lanka, you’ll see a new YouTube homepage that’s customized in your local language and domain. YouTube is already available in Nepali, Sinhalese and Urdu, and now having country-specific homepages means we can bring you the most relevant videos in a YouTube experience tailored for you.
80% of YouTube’s views are from outside of the U.S. YouTube has launched local versions in more than 70 countries. You can navigate YouTube in a total of 76 different languages.
Specifying Pakistani content on YouTube Gautam said that, “Pakistanis love YouTube’s diverse music offerings. One of the country’s most popular YouTube channels is Coke Studio, a series of live studio-recorded music performances by artists from across Pakistan. Atif Aslam’s tribute to the magnum opus of the Sabri brothers, Tajdar-e-Haram is one of their most-watched videos, clocking over 11 million views to date.”
YouTube has over a billion users, almost one-third of all people on the Internet, and every day people watch hundreds of millions of hours on YouTube and generate billions of views. Google is hoping to pave the way for the work of more local creators, personalities and musicians to shine on the world’s largest and most vibrant video community.
You can access YouTube Pakistan specific home page through this link.